OneTrust Consent & Preferences empowers marketing and privacy teams to build consumer trust by giving individuals control over their data — what they share, how it’s used, and who can access it.
Consent Management Platform (CMP)
Safeguard personal data and build trust with consent management
Capture and signal purpose-based consent, build your first-party dataset, and maximize opt-ins and engagement — all while streamlining global compliance.
Bring data transparency to your web and mobile apps
- Provide clear, accessible explanations of how data is collected and used.
- Offer intuitive controls so people can manage preferences with confidence.
- Automatically discover and categorize cookies, SDKs, trackers, and third parties; maintain an evergreen inventory to keep disclosures current.
Customize and brand your consent experiences
- Tailor banners and preference centers to reflect your brand identity using geolocation-aware, multilingual templates.
- Dynamically adjust experiences across regions and devices to meet local data privacy laws, while blocking trackers until consent is received.
- A/B test layouts and language to improve opt-in rates over time.
Seamlessly demonstrate compliance
- Capture and store consent receipts in an audit-ready database, with change history to track updates over time, supporting GDPR, CCPA, CPRA, and other global regulations.
- Enforce user choices with no-code blocking and script control to prevent tracking until consent.
- Simplify reporting with centralized, exportable logs for regulators and stakeholders.
Collect consent across domains, devices, and geographies
- Maintain consistent consent across websites, mobile apps, and OTT/CTV platforms, like Apple TV, Roku, and Amazon Fire.
- Extend coverage globally with flexible configuration for regional requirements and local data protection laws.
- Synchronize consent across touchpoints to reduce re-prompts and provide a consistent experience (unifying unknown/known choices via pre-built integrations).
Do more with OneTrust Consent & Preferences
“OneTrust is one of the leaders in the market. When we did our assessment, we wanted to have one single application across all the business functions and all the countries that we operate in. This in important to us because, in terms of consent management, we want to have consistency across all our websites and apps.”
Octavio Ponce
Strategic Customer Engagement and Marketing Director, Carrefour Group
